Five Ways to Make Content Marketing Work for Your Small Business How to Make Content Marketing Work in Your Small Business You’re probably familiar with all the many benefits you can receive content marketing, but for a small business, it can still present significant challenges. When you are understaffed or over-burdened, you can easily let …
Using Color in Your Website and Marketing How to Use the Psychology of Color in Your Website and Marketing Color plays a big part in the minds of people, and have particular application as it pertains to evoking certain emotional responses we want to see happen, say for example on our sales pages! The potential …
How to Keep People from Bailing on Your Website! Are Your Site Visitors Abandoning You at an Alarming Rate? Considering everything it takes to get visitors to your site in the first place, does it make any sense to have practices in place which are driving them away in a heartbeat? Of course not, and …
Need a Lead Magnet to Attract More Subscribers? How to Create a Powerful Lead Magnet for Your Opt-ins If you’re trying to develop an email list of prospects, you’ll need an item of value that’s specific to your desired audience to attract them. What is a lead magnet and how do you implement them? All …