Online reviews are how today’s consumers discover, evaluate, and trust businesses.

95% of consumers aged 18-34 read online reviews for local businesses.

Having more positive online reviews, you have a better chance of ranking higher in local searches on Google and other sites. This means new potential customers are more likely to find your business when they’re searching.


  • Reviews as a ranking signal on Google up 83% in the last 3 years.
  • Reviews 3rd most important ranking factor in local search on Google.
  • Businesses appearing in Google’s top 3 local positions have an average of 7 Google reviews.


  • 56% of consumers select a business if it has positive ratings/reviews displayed in Google Local Pack.
  • Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack.

Your customers might be evaluating you on Google, Yelp or a niche business directory for your industry. As a potential customer evaluates your listing and star ratings, they’re also evaluating your competitors as well.

More often than not, they will reach out to the business with the best reputation. The benefit of online reviews is twofold: your reviews are making you rank higher, and then they’re getting you more clicks and calls than your competitors.

Online reviews build trust in abundance. A business with a great online reputation will establish great trust with a prospect before they’ve even spoken to them.

So not only will you rank higher and get more clicks and calls, but customers will be easier to sell to and more likely to buy more from you because of your online reviews.


  • 85% of consumers trust online reviews as much as personal recommendations.
  • 85% of consumers think that online reviews older than 3 months aren’t relevant.
  • 89% of consumers read local businesses’ responses to reviews.
  • 40 online reviews are required before consumers believe a business’s star rating is accurate. 
  • 57% of consumers need at least a 4-star rating before they choose to use a business.