NOW IS THE TIME TO INVEST IN VIDEO
According to Wyzowl’s 7th Annual State of Video Marketing Survey, video remains a key priority for marketers, with 93 percent of those surveyed saying it’s an important part of their 2021 marketing strategy. Video content is, in general, more engaging than text content. Video is easy to consume, captivating and allows you to tell the story of your business in a concise and impactful way.
We’ve already touched on one way to incorporate video with Facebook Live, but there are many other ways to integrate video into your marketing plan—your company website being one of them. Youtube is a great platform to showcase video content while enhancing the consumer experience. Customer testimonials, an overview of your business or services and employee spotlights are all areas where video can be a great tool to connect with consumers and add a personal touch.
Why you need video in your pest control business?
- Better rankings
- Quicker ranking over your competition
- Show consumers your business practices
- Highlight services in your business
Getting started on Youtube
The most important thing you’ll need for a successful YouTube channel is something you most likely already have — an understanding of who your audience is, as well as what kinds of things they may find valuable. Video content can reinforce your branding efforts and show off your business expertise. However, it’s also a great way to entertain, educate, and connect with people.
In order to truly make the most of the opportunity, here are 10 things you’ll need to do when you’re first getting started on YouTube:
- 1. Define your goals
- 2. Create a channel
- Channel Icon
- Channel Art
- About Section
- 3. Begin making and uploading videos
- 4. Create playlists
- 5. Share your videos
- 6. Analyze your data
- 7. Stay engaged with your audience
- 8. Make your videos accessible
- 9. Decide who should have access to your channel
- 10. Consider going live